One Day workshop on Digital Marketing for Business Professionals, Mid-career Students Entrepreneurs and Business Owners

Discover all the answers and most important aspects of Digital Marketing in a hands-on, intimate digital marketing with DMSD (Digital Marketing Skill Development) Classroom Training.

CALL TO REGISTER: 022-26181999/ 7021184375 or Email: dmsd@globalkreations.com

Location: 4/31, Gurunanak Road, Old Anand Nagar, Santacruz (E) Opposite Bilawar Bhawan, Behind Aastha Clinic. Mumbai: 400 055

REGISTER & PAY: http://bit.ly/DMDSClassroom FEES: 5,500/- (Lunch/coffee included)

BANK NEFT Details: Account Holder Name: Global Kreations Pvt Ltd Account No: 13930200006693 IFSC code: FDRL0001393 Email: accounts@globalkreations.com

• 10:30-10:40 Introductions • 10:40-11:00 - What is Digital Marketing and Who is your customer? • 11:00-11:15 Discussion on Struggle about Digital Marketing • 11:15-11:30 - Getting Social and How People Buy • 11:30-11:45 - Introduction and Funnel of Digital Marketing: a. Why Digital Marketing? b. Different Channels for Digital Marketing c. Strategies for Digital Marketing d. Case study on setting up a digital Plan • 11:45-01:00 - Google Traction Channels Part: 1 • SEO (Search Engine Optimization) a. Search Engine Algorithms b. Understand the major functions of a Search Engine c. What is SEO and its need? d. How to find/choose relevant keywords e. Using tools and competitor analysis to find the keywords to optimize the website • Web Analytics a. What is Digital Analytics? b. Understand the Web Analytics Process c. Google Analytics d. Google Tag Manager 01:00-01:30 Lunch Break

• 01:30-02:30 - Google Traction Channels Part: 2 • SEM (Search Engine Marketing) a. SEM Overview b. Google AdWords c. Strategizing PPC campaigns d. Market Analysis • 2:30-2.45 SMM (Social Media Marketing) a. Why Social Marketing? b. Social media advantages & other touchpoints c. Selling on social media and content formats d. Understand what your audience likes and how to act quickly! • 2:45-3.45 Facebook a. Engaging with fans on Facebook and growing organically b. Advertising on Facebook – Creating and Running an Ad c. Facebook Insights – Understanding important metrics to measure audience engagement d. Ad Manager on Facebook e. Business Manager on Facebook

• 4:45-4.55 Instagram a. Why We Need Instagram – And a different approach as compared to Facebook! b. How to grow on Instagram organically c. Advertising on Instagram – Running Ads & Understanding Ad Formats d. How to become an Instagram influencer • 4:55-5.30 Social Media Engagement Tactics That Will Boost Shares & Conversions a. Facebook and Instagram Targeting Checklist b. Measure the success of your social messages c. PROVE the ROI of the work you do! d. Understand your engagement on social media. e. Spot trends with your content and social networks without the time-suck-and-stress.

• 5:30-6:25 – Workgroup Discussion, Doubts and Q and A • 6:25 - 6:30 - Wrap up